EU fines google 4.34 Billion Over 'Illegal' Android Strategy
Quarter smart phone maker for the world and number one searching engine and android owner (google) was fined on Wednesday for Android mobile operating system to squeeze out rivals.
Last year google was fined for search engine service. EU regulators issued $ 5 billion dollars fine on google for Google parent
Alphabet. Though google said they would appeal. No one is praying for third world war but this could bring enemity between america and europe.
EU antitrust chief Vestager's boss, Commission President Jean-Claude Juncker, set to meet Donald trump to relate the the issue on board."Google has used Android as a vehicle to cement the dominance of its search engine. These practices have denied rivals the chance to innovate and compete on the merits. They have denied European consumers the benefits of effective competition in the important mobile sphere,"
Google tried to oppose but was demissed by EU enforcement claiming google had denied them market competition. Some phone makers like Samsung,motololar, LG have refused to comment.
"The reality is that as long as they're delivering great utility to their consumers, consumers will still use those platforms. If they do, advertisers will be drawn to those platforms, too, because the ROIs (return on investment) are very difficult to replicate anywhere else," he said.
"There is a significant danger of unintended consequences that penalises the consumer. This ranges from increased fragmentation and greater app inconsistency to increases in hardware cost should Google decide to change or adapt the Android business model"He said .
There's another unfinalised case regarding google AdSense. Some companies complained of google denying them acess to monetize their searching engine sites with google AdSense.
Why was google fined?
Google was fined because they enforced their service, google chrome and google search in into android. Thereby manipulating phone manufactures and telecoms, making people forcefully use it.
Google was fined $2billion last year for search manipulation.
EU hereby wants to end google bad conduct and has sanctioned 90 days for google to come up with the fine.